Tuesday, April 1, 2014

The Nose – Searching for Blamage


Yesterday I watched "The Nose – Searching for Blamage" (2013) about the perfumer Alessandro Gualtieri. It was fascinating to follow all the work involved creating a perfume. I give the film my highest rating. With great photography, music and a very interesting individual, you just can't resist this.



Alessandro Gualtieri is an Italian perfumer who calls himself 'The Nose'. He lives with his Dutch wife and children in Amsterdam. As an independent spirit in the big perfume industry, he only follows his own nose. He designed perfumes for major companies, but after being rejected more and more for his radical concepts, he decided to launch his own perfume line in 2007: Nasomatto (Italian for 'crazy nose'). Now his brand represents nine perfumes with intriguing names like Black Afgano, Pardon and Narcotic Venus, that are sold worldwide in high end perfume stores.



For his tenth and last perfume for Nasomatto he considers the title Blamage. He wants to design Blamage by making real mistakes and using coincidence, because he is inspired by some very famous perfumes that were created by mistakes during the process. The quest for Blamage takes him to the other side of the world, but the farther he goes, the more he is confronted with his restlessness and drive for perfection.


Some of the incredible macro images shown in the film by photographer Hugo Goudswaard.






The trailer:


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