This is sort of a mini-workshop on how to meditate using a mantra by music mogul and Transcendental Meditation practitioner Russell Simmons, in which the mass mantra "rum" (or "ram") is used:

When Russell spoke with broadcast journalist Soledad O'Brien, he had this to say about the process he teaches:

When did you start meditating?

I started meditating almost 20 years ago, but I started TM more recently.

Transcendental meditation.

Transcendental meditation, which I know you do, as well. I started that more recently — I guess eight, nine years ago. But for me, like, my book is a very simple kind of a meditation. It's based in mantra, light TM. It borrows almost every idea you can borrow from TM. It demystifies it — the whole practice of it, and it makes it accessible, I hope, to a lot of people.

Tip: See also my post "Transcendental Meditation and the Alternatives".