Saturday, August 3, 2024

Book Review: "Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online" by Jeff Walker

Note: The following review is of a internet marketing book that I requested from Hay House UK, which they kindly sent me.



With the book ”Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”, internet entrepreneur and marketer Jeff Walker, who’s one of the world’s foremost expert in the online marketing industry, clearly outline the steps you have to take to bring your business successfully online.


Jeff Walker started ut in the online marketing industry back in 1996 when he began to publish a newsletter teaching people about the stockmarket. It was a modest beginning, but since then his Product Launch Formula that’s been developed through extensive testing, has drastically changed the way we’re doing business online.


In "Launch", you’ll get all the essential information and tools you need to turn your vision of an online business into reality.


The Product Launch Formula process


In an easy-to-follow approach, Jeff Walker takes you through the Product Launch Formula process, and by that significantly increases your odds of being able to build a solid and profitable online business.


What You'll Learn


After you’ve digested all of this valuable information the book contains, you’ll know more of how to build an mailing list from scratch, how to write engaging sales letters, find out which the mental triggers are that turn prospects into paying customers, the important role of social media and email and how to use these tools productively in your online business, and how to work with pre-launches prior to the big launch.


Inspiring Case Studies


To help you put all of the information into practical use, the book is filled with inspiring case studies of people who have started or turned their online businesses into successful ventures by using the information you find in this book.


You Can Sell Almost Anything


This sounds all great, but what if you don’t have a physical product to sell, but are eager to bring your business online? Good news – Jeff Walker has covered this as well – you’ll learn how to both sell non- or physical products and services, and how to build an online business from scratch. It’s all here!


Get Additional Free Resources


”Launch” also comes with free resources – these include a four-part training video with Jeff Walker, a 30 minutes full-length case study video presentation, a special questions and answers session with Jeff shot on video, and finally, a video presentation in which Jeff takes you through his own strategies when launching this newly updated version of ”Launch”.


"Launch" - A Wealth of Inspiration and Assistance


Whether you already are running an online business or thinking about it, "Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams", will be a tremendously valuable source of inspiration and assistance on your way forward.


Wednesday, June 5, 2024

Book review: Leadership on the Line — Staying Alive through the Dangers of Leading by Ronald A. Heifetz and Marty Linksy

Note: The following review is of a leadership book that I requested from Harvard Business Review Press, which they kindly sent me.


”Leadership on the Line: Staying Alive through the Dangers of Leading” by Ronald A. Heifetz and Marty Linksy is a book that urges you to seize opportunities for leadership on an ongoing basis, in your everyday life and working environment.


More written like a novel and a page-turner than a "dry and technical" manual, the book discusses the beauty of leadership and its importance, but at the same time highlights some of the common pitfalls that a leader or manager should look out for, especially in times of great change.


Below are some of the many key points that the book covers of which I took to heart.


1. Look out for clues in your working environment


With lots of different case studies from the area of business and politics, the authors describe how to look for clues in your working environment to get a clear sense of when to push forward or when to pull back. These are clues that otherwise might go unnoticed and get missed entirely or simply being overlooked by a leader that finds himself/herself in a demanding work situation.


2. Observe your closest allies and take note of the signals


To me, the book paints the picture of a work place that is like a living organism, an organization when experiencing too much pressure and strain in one area, risks of breaking apart in a whole different part. Things can quickly take a turn for the worse when someone who's taking on a leadership position doesn't notice the worrisome signals coming from their closest allies due to the pressure they themselves are experiencing in conjunction with the work of change.


Here, the authors do a great job of shedding the light on something that otherwise can result in major negative consequences for someone who's in the forefront.


3. How to reduce the risk of getting emotionally injured


Another important part the authors bring to surface, is how to avoid getting emotionally injured when leading. Just by changing how you, as a leader or manager, interpret the reactions and feedback you’re receiving from your team and colleagues can save you lots of unnecessary emotional pain – here Ronald A. Heifetz and Marty Linksy provide a great deal of information on how to do that, drawing from their wealth of experiences working for themselves and with others.


4. Leadership isn't a one-person operation


An aspect in regard to leadership the book covers is that leading isn’t a one-person operation. Instead, it is of significant importance to seek out and have allies, but also to seek out and work closely together with your opposition. For leaders, these are crucial steps for navigating through the sometimes harsh waters they find themselves in.


5. Delegate – put the work where it belongs


A good trait of a leader, the authors tell us, is knowing when to step back and delegate in some work related situations and let those involved take full ownership – to put the work where it belongs so as to avoid the recurrence of the issue and instead get sustainable results and achieve progress.


In closing – a great investment


The book makes for lots of reflection besides gifting you with valuable tools for making your work as a leader a more fulfilling one.


”Leadership on the Line: Staying Alive through the Dangers of Leading” is well worth your time and investment if leadership is something you’re already involved with or aspiring to explore.

Like the authors tell us – there are opportunities for leadership presenting themselves every day in every walk of life. You just have to seize them!


Sunday, April 12, 2020

British Open: Watch the Documentary Series "Chronicles of a Champion Golfer" for Free

This year the 149th Open Championship that was to be held at Royal St George's Golf Club in Sandwich, England, got cancelled due to obvious reasons. Last time the Open Championship was cancelled happened during the World War II.


On the official Open Championship site you can still enjoy some great content like one of my favorite documentary series "Chronicles of a Champion Golfer" and Open Championship recap videos from 1970 until now, among other video materials.


To start watching for free, you just add your email adress (this is also your login username and password). No other information is no longer required to join their "The One Club", a reason why I personally hasn't used this free service until now.

Tuesday, December 18, 2018

Get the Professional Video Editor Vegas Pro 15 for Only $25

Humble Bundle in collaboration with Magix is back at it again - this time you can get hold of both Vegas Movie Studio 15 and the professional video editor Vegas Pro 15 Edit for only $25, and for this price are additional software such as the effect pack HitFilm Movie Essentials included.


I bought the Magix/Vegas Pro bundle last year and was really happy about it. Since the Vegas Pro 15 includes a much better looking interface in comparison to version 14, and the built-in support for using 3D LUTs, I'll get this deal as well.

Friday, September 14, 2018

Listen to Brian Eno' s Box Set 'Music For Installations'


Listen to Brian Eno's release of the six-CD set "Music For Installations" that contains many rare and previously unreleased tracks. You find the complete 24 tracks YouTube playlist here.


From Brian Eno's official site:


These highly-acclaimed works have been exhibited all over the globe - from the Venice Biennale and the Marble Palace in St. Petersburg to Beijing’s Ritan Park and the sails of the Sydney Opera House.


'Music For Installations' is a collection of new, rare and previously unreleased tracks, all of which will be available on vinyl for the first time. All of the material was recorded by Eno for use in his installations covering the period from 1986 until the present (and beyond). Over this time he has emerged as the leading exponent of generative music worldwide and is recognised as one of the foremost audio-visual installation artists of his time.


For a lenghty review of "Music for Installations", head over to Pitchfork that rated this album eight out of ten.

Tuesday, September 11, 2018

Hedge Fund Manager Ray Dalio's Success Principles Made Into an Animated Mini-Series

In this animated video, as part of the release of his book "Principles", hedge fund manager Ray Dalio shares his principles for success in eight segments.


Wednesday, September 5, 2018

'The View from Touffou' (1981): A Rare Video Presentation of Marketing Techniques by Advertising Giant David Ogily

In this rare 40 minutes long video from 1981, advertising giant David Ogilvy shares some useful marketing techniques and strategies, as well as anecdotes from his private and professional life.


The video is entitled "The View from Touffou" since it was being filmed at Ogilvy's home, a French castle Touffou he bought in 1966, and was aimed toward Ogilvy's staff and clients.


The below version is one of the better ones I found in regards to quality, despite it being hardcoded with a Czech subtitle.


Saturday, September 1, 2018

'Becoming Warren Buffett' (2017): Great Lifestyle and Financial Advice from One of The Greatest Investors of Our Time


The documentary "Becoming Warren Buffett" (2017) produced by HBO is full of good lifestyle and investment principles from one of the greatest investors of our time, principles that have the capacity to enrich your life.


The description above may sound cliché, but when I watched this documentary upon its release, I was happily surprised that it gave me, not only great financial advice, but advice for a happy life as well.


Here is the synopsis from the HBO site:


With a net worth of over $60,000,000,000, Warren Buffett is truly a one-of-a-kind billionaire. The legendary investor still lives in a modest home in Omaha, and drives himself to the office every morning to manage Berkshire Hathaway. This documentary chronicles Buffett's evolution into one of the wealthiest and most respected men in the world.


Watch the full documentary:


Friday, August 31, 2018

'Instant Dreams': A New Documentary About the Fall and Rise of Polaroid Instant Film


'Instant Dreams' is the title for a documentary that follows individuals from all walks of life that still use Polaroid cameras and its instant film.


Instant Dreams is a feature documentary by Willem Baptist (Wild boar, I’m Never Afraid!) about the fascination and love for Polaroids. When Polaroid announced the end of instant film in 2008, the last still working factory was bought by a small group of enthusiasts. Among them is the retired scientist Stephen Herchen who previously collaborated with the inventor of Polaroid and is still trying to unravel the secret of the lost chemical formula.


Via PetaPixel.

'Contact': Watch the TV Series About Some of the Most Iconic Photos Taken by Magnum Photos' Renowed Photographers


The TV series "Contact: Magnum Photos" explores in ten 30 minutes long episodes some of the most iconic photos from around the world shot by photographers from the Magnum photo agency.


This is a real treat for photography lovers so watch it over at archive.org while you can.

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