Since this is an ad for GoPro, I thought this was fake at first. After looking into the story, I found it to be true. But sad to say, the story had a sad ending. Despite the fact, the video affected me deeply. Love and kindness, what could possible go wrong with that?

Months ago, a video taken by a Fresno, California firefighter went viral. With a GoPro camera attached to his helmet, firefighter Cory Kalanick captured footage of his heroic animal rescue.

After firefighters had extinguished a burning house, Kalanick went into the home to survey the scene for anyone, or anything that needed rescuing. Upon entering a room, he found an unconscious kitten lying on the floor. He immediately grabbed the cat, rushed outside and managed to resuscitate it with an oxygen mask and a bottle of cold water – all was captured on tape. The video made headlines and all rejoiced and cried over the valiant efforts of Corey.

Recently, the footage was recut as an ad for GoPro’s HD HERO3 camera and has, once again, become a viral sensation. What many didn’t know was that the kitten, named Lucky, was taken to an emergency vet the day of his rescue. Later that night, it passed away due to lung damage caused by the smoke.

Via Hyllat.