Friday, September 12, 2014

The Marketing Behind Heroin Bags


Scottish photographer Graham MacIndoe´s former addiction gave rise to the photo series All In: Buying Into The Drug Trade in which he displays heroin baggies that carried the dope he used. Not only were the bags visually interesting, they also had selling power due to their product names:


The glassine heroin bags in Graham MacIndoe’s photos have been emptied of their poison, removed from their context and illuminated in a professional’s studio, but they remain powerfully haunting. They become even more so when you learn MacIndoe shot all the junk those bags once contained.



MacIndoe’s been clean about four years. But he’s kept those bags because, even in the depths of his addiction, he saw something compelling about their names and logos. Even drug dealers understand the power of branding, and these crude efforts at it summarize the drug world MacIndoe inhabited for five years. “The promises that some of the baggies offered was just really intriguing,” he says. “References in the names reflected the addict’s illusions of grandeur (So Amazing, Rolex, High Life) but also the insidious destructive nature of drugs and the ultimate end game (Flatliner, Dead Medicine, Killa).”


Via Boing Boing.


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