Dollar Shave Club is the newcomer that wants to take market shares from the big brands L'Oréal and Unilever when it comes to offering high quality grooming products for men:

…Dollar Shave Club began in March 2012 as a membership service providing razors by mail. The thinking was that men gave too little thought to their drugstore-purchased shaving supplies and, critically, that they changed their blades too infrequently. First-year sales were $4 million, says Dubin [Michael Dubin, co-founder and CEO], followed by $19 million in 2013 and $65 million last year. Based on December’s figures, Dubin says his company is on track to exceed $120 million in sales this year.

[…]

Despite its diminutive size, Dubin sees Dollar Shave Club as a giant killer. He swipes at L’Oréal and Unilever, the company behind the brands Axe and Dove, for marketing men’s grooming products like energy drinks. “They’re generalizing, saying things like ‘Guys are Neanderthals’ and ‘They don’t care about the ingredients that go into these things.’ And that’s BS because guys do care if they achieve certain benefits.”

Photo credit: Michael Dubin photographed by Michael Lewis for Fortune.