Russell Simmons has released a new meditation app to accompany the book "Success Through Stillness: Meditation Made Simple" (2014), which he wrote together with Chris Morrow. The app will learn you how to meditate using a mantra, a process Simmons' previously has referred to as "light" Transcendental Meditation:

His new app—which goes live today—is little more than an audio book companion to his most recent book titled “Success Through Stillness: Meditation Made Simple.” However it fits as part of his strategy for making his meditation message available to more people in more channels. The proceeds from his books go to various charities.

I [Jay Donovan, Techcrunch] can see how the app might be useful as a primer for people trying to get into Transcendental Meditation (sometimes referred to as TM) and it may be useful to hear a person’s voice while you are trying to go to through the motions and procedures (instead of reading and then trying and then reading and then trying, etc.)

Currently, the app is only made for iPhone and iPad. You find it in the iTunes App Store.

If you can't use the app (me included, since I don't own an iPhone/iPad), watch Russell's and Chris Morrow's mantra meditation workshop at Google.