Anthony Norvell was an writer and lecturer in occult and esoteric topics such as meditation who frequently held lectures at Carnegie Hall.
In an ad placed in the Florence Times on Dec 21, 1975, Norvell promoted his version of Transcendental Meditation in a home study course called De-Mystified Transcendental Meditation.
In the ad, Norwell promises that you'll be able to learn the technique of Transcendental Meditation in a single evening.
Meanwhile, However, I Have Seen People Waste Hundreds Of Dollars Of Their Money, And Months Of Their Time, TO GAIN WHAT I COULD GIVE THEM IN LESS THAN FIVE MINUTES!
So I have now decided to take Relaxation-Meditation … Health-Meditation … Tension-and-Stress-Removing Meditation … in fact, all the benefits these men and women could get in any course they could purchase, for any amount of money – and "boil it down" into a brief Confidential Report so simple, so clear, and so immediately and apparently effective that they could master it, COMPLETELY, in just 5 life-transforming minutes!
This simple at-home technique completely does away with any belief you may have – or others have tried to give you – that there is any mystery whatsoever in utilizing the full power of Transcendental Meditation!
It proves to you immediately that, this way, you need neither "Guru" nor "Master"! That there is no need for you to leave your own home to learn to use it to full efficiency! That there are no long, involved courses to master! No high-paid instructors to dominate or humiliate you! No $I25, or more, paid before you receive the first lesson alone; and no further cash outlays for "follow-up lessons," or "periodic check-ups"!
And as for your private Mantra, once you send me your name, I will send you – FREE — a private Mantra for yourself alone, that will belong to no one else in all the world. Once you have this Free Private Mantra. then the ability to gain this deep relaxation, peace and overwhelming release from hypertension is yours already! Yours as your natural human heritage! What I have done for you is simply given you what I believe to be the shortest and most effective — and scientifically proven — way (a "Key," if you wish to call it so) to tap that natural gift!
So this is NOT an "esoteric," "mystic," or "magic" specialized technique, available only to the wealthy few! It is, instead, a "universal path" that is accessible at once to all, no matter what their age or financial position, or psychological state today!
I have looked for some further information about the report, but unfortunately the only thing I could find was a listing for a copy that is up for sale at a second hand bookshop. Either way, the ad is a good example of great copy writing and marketing!
Via Info Marketing Blog.