John Biggs, who writes for TechCrunch and is the former editor-in-chief of Gizmodo, has decided to take a well deserved break from blogging after having written 11,000 blog posts. And for aspiring bloggers, he doesn't paint a pretty picture about the craft.

You learn that most of what appears online goes unread. Nobody cares. Nobody will read you. The only way to make them care is to keep doing it, day after day. Write 1,000 words a day. Don't stop. This holds true in everything. Can you write more words per day? You can, but start at 1,000. Once you do that, day after day, people will notice. Then people will read. Then people will come back. Then you’ll gain a following. You probably won't make any money but you will have a marketable skill that you can sell.

[…]

You learn that what you're doing will probably change in the next few years. Blogging is about to go down the tubes. Long form writing is being replaced by other media. We are consuming soundless videos at an alarming rate, as if we were all rolling back to Charlie Chaplin-era films. We are amazingly stupid. There is something to be said about a really nice, really well-written post. You get a lot out of it. You learn something, you get to think, you get to feel. But "these kids these days" want their Snapchats and VR so whatever. Go forth and monetize.

Via Boing Boing.